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Mastering Data Mining: The Art and Science of Customer Relationship Management Gordon S. Linoff, Michael J. A. Berry
Publisher: Wiley

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 1 issues-. There are a lot of books about data mining and CRM. Mastering Data Mining: The Art and Science of Customer Relationship Management Author: Michael J. DePaul DAMPA is an applied research center dedicated to promoting and supporting research projects, academic programs and industry collaborations in data mining and predictive analytics. Jim Goodnight, President and Cofounder, SAS Institute. From a science standpoint, one cannot hope to do true data mining on web analytics data, due to all the reasons you outline in your post. Mastering Data Mining: The Art and Science of Customer. Mastering Data Mining: The Art and Science of Customer Relationship Management. General data mining site: www.kdnuggets.com. M Berry, G Linoff - 1999 - John Wiley & Sons, Inc. Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. From an art standpoint, an almost infinite amount of information can be used in an appropriate manner. Jim Goodnight, President and Cofounder, SAS Institute Inc. 0471331236 Mastering Data Mining: The Art and Science of Customer Relationship Management Michael J. As someone who has grown up in the world of traditional decision support systems (massively large data warehouses, business intelligence systems and tools, ERP & CRM systems) I have had the opportunity to be on both .. Linoff Publisher: Wiley (1999), Amazon. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 2nd Edition. [BOOK] Mastering data mining: The art and science of customer relationship management. Product DescriptionBerry and Linoff lead the reader down an enlightened path of best practices. Data mining books: Mastering Data Mining: The Art and Science of Customer Relationship Management (Berry and Linoff) - useful applied text.